• graphic depicting glasses, a mug and a keyboard
    seo

    SEO Courses and Resources for Writers and Marketers

    Are you interested in taking SEO courses but don’t know where to get started? Don’t worry – that’s how most of us start out! In my very first blog post about SEO, I briefly addressed some of its key components, and how each of these are super important for the ranking of your website or blog. Recently, I had the amazing opportunity to intern at one of Turkey’s top SEO agencies. And yes, I spent the summer interning even though I’m working full-time because remote is the way forward and I could show up after working hours. I know, I have weird interests. But it’s actually because I’ve been tracking…

  • a meeting room desk with all the titles and plans
    seo

    Here’s A List of Free SEO Tools for Beginners

    There’s no doubt that the best way to attract an audience to your blog or website is by ranking on Google and other search engines. But how do you do that? How do you optimize your blog posts and web pages so that they rank on Google?  Well, there are a number of free SEO tools available online that can definitely help. However, with so many free SEO tools out there, it can be difficult to find what you’re looking for. To make things easier for you, especially if you’re just beginning to delve into the SEO game, I’ve created a list of the best free SEO tools for beginners…

  • an apple laptop on someone's lap depicting a carefree work environment
    freelancing

    Freelancing 101: How to Get Freelance Jobs

    Real talk: I think it’s really weird that in 2022, with the financial crisis looming over our heads, people still don’t seriously consider freelancing. Freelance jobs provide the easiest source of income today.  Yet, for some reason, everyone’s under the impression that finding freelance gigs is really hard. That’s not true. Of course, maintaining an income entirely on freelance jobs can be hard and requires careful planning. But to say that finding freelance jobs is difficult; well, that’s simply not true. Browse through any freelancing site, Facebook group and even job listing sites like LinkedIn, and you’ll find hundreds, if not thousands, of freelance gigs across various industries. The issue…

  • the word seo spelled out in scrabble numbers
    seo

    The Absolute Beginner’s Guide to SEO

    SEO. You’ve probably heard it thrown around quite often. It’s actually a bit of a buzzword for ranking content these days. Everyone talks about it. From bloggers to self-titled “SEO gurus,” if you’re into content creation, you know that SEO and SEO tools are the way to go. And there’s no doubt about it. The right SEO practices guarantee that your website will be ranked on Google and other search engines. But how do you do that? How do you optimize your blog posts and web pages for search engines? What is SEO? SEO is like magic. The very first thing to do is to understand what SEO truly is.…

  • two scissors placed next to each other
    writing

    Writing 101: Copywriting vs Content Writing

    Have you wondered what the difference between copywriting and content writing is? Of course, both consist of the word “writing” in them. Sure, you have to form sentences and follow grammar rules to create a piece of written content. However, that’s the only similarity between these two phrases. Copywriting vs content writing is an interesting notion in digital marketing. You’ve probably seen hundreds of articles with these words, taking about the “writing process“. The truth is, if you’re interested in digital marketing or any kind of marketing really, you must understand the difference between these two mediums. So, copywriting vs content writing- what is it? To understand the differences between…

  • a laptop and notebook and a cup of coffee in black and white
    writing

    Writing 101: Everything You Need to Know to Get Started

    I’ve been writing since I was four years old. Or younger, I don’t remember exactly. But what I do remember is that even in my earliest memories, there would always be a purple spiral notebook in my hand. I don’t know what drew me to writing.  It was just something that I did. A popular story I’ve known is that I couldn’t really express myself and writing was my refuge. Unlike other childhood pastimes, like drawing and trying to magic my younger siblings out of existence, this is the only “hobby” that has stuck. Well, writing and reading are the only hobbies that have stuck. Yet, I find myself writing…

  • a desk showing a clipboard with the calendar
    freelancing

    Managing Your Schedule: Tips for Freelancers Everywhere

    One of the biggest benefits of freelancing is the fact that you get to set your own schedule. You can choose to work the standard 9 to 5 or work only when you have a project. Managing your schedule should be your number one priority. If you don’t do that, you’ll notice several problems arise, including double booking, and this may not only affect your productivity but also create issues with project delivery dates. Therefore, it’s super important that you develop a schedule to ensure that your productivity is on point. I’ve already talked about the importance of a morning routine for freelancers.  So, in this blog post, I’ll give…

  • an alarm clock depicting six o'clock
    freelancing

    Advice for Freelancers: On the Importance of a Morning Routine

    Recently, someone asked me what advice I would give to freelancers who were just starting out. My answer is simple: you need a morning routine. Yes, that’s it. It might sound completely irrelevant. Morning routine? Why focus on that when there are so many websites, courses, and workshops that can help you become a better freelancer? Sure, those workshops, courses and whatnot are all designed to make you succeed as a freelancer. What they won’t be able to do is help you take the first step to actually do it. If you don’t take the first step yourself, if you don’t have the determination to do it, you won’t ever…

  • a laptop on a white background with glasses on the side and a handing typing
    freelancing

    Freelancing 101: Things to Consider Before You Begin

    Freelancing seems to be the new buzzword in town. Especially since the pandemic changed the way we work. But freelancing isn’t all that new. Now, it sure sounds like a new concept. After all, I’m pretty sure growing up, most of us never heard of “freelancing”. It’s just not something that came up. It was very rare. Of course, sometimes we’d see the title “Freelance Journalist” on BBC or CNN, but that was rare too. Growing up, the only time I came across it was when I read this book in fourth grade, and the writer was described as a freelance muralist. I still don’t really understand what that is.…

  • an aerial view of a graphic designer sketching a design with a laptop, mobile and coffee
    blogging

    Why Your Blog Name Matters (And How to Pick the Perfect One)

    When I decided to create this website, one of the first things that came into my head was the name. Before this blog, I’ve had quite a few online diaries with very creative names. After all, your blog name will define you, your blog and its contents for a very long time. Sure, you have the option to change your blog name at any given time but let’s be real: no one really does that unless there’s some major rebranding. Also, it’s worth noting that while companies and businesses can totally change their names due to a merger or a rebranding attempt (looks at Facebook, I mean, Meta), bloggers and…