blogging
Blogging has existed since the early days of the internet. Today, many companies use it as a way to communicate and promote their products and services to a wider audience. It's a tried-and-tested way of getting the word around, and to appear on search engines. In this section, you will learn about blogging, how to get started, the technical know-how, and more.
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How to Plan A Content Calendar (and Stick to It): A Guide
Fun fact: we’re only two weeks into the new year and I’ve already posted articles on SEO and content strategy. Of course, it’s too soon to say whether I’ll be able to keep up this new writing habit for the remainder of the year. But I think we’re off to a good start. Historically, I’ve never been able to post even two blogs in two weeks. Why? Because I’ve always been ‘busy’. Granted, I’ve actually been busy, but when you decide to create something like a blog, you kind of owe it to yourself to make it work. It’s actually really funny. Over six years ago, I started out as…
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How AI Tools Revolutionize Your Content Strategy
I feel like I’ve spoken about content strategy a bunch of times without really addressing it. I’m currently working on a piece on content strategy so we should be good there. But before I published that blog I thought it might be a good idea to talk about AI tools in content strategy. Yes, I know, I’ve been talking about AI a lot, but I think it’s really important to have sufficient information on the subject. A lot of stuff that’s available online doesn’t seem to do it for me. Like, everyone says that ChatGPT helps with content creation. But no one addresses the how. And don’t worry about that-…
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How to Develop a Successful SEO Campaign
Looking for a way to improve your marketing strategy with a brand new SEO campaign? Well, you’re definitely in the right place! In today’s digital age, having a strong online presence is crucial for any business to grow and succeed. Search Engine Optimization (SEO) is a key component of digital marketing, allowing you to improve your website’s visibility. Want to get on that coveted first page of Google? Or Bing? Or any search engine that’s popular in your region? A successful SEO campaign will help you do that. One of the critical factors in achieving long-term success is to know exactly how to effectively develop and run SEO campaigns. Developing…
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SEO Courses and Resources for Writers and Marketers
Are you interested in taking SEO courses but don’t know where to get started? Don’t worry – that’s how most of us start out! In my very first blog post about SEO, I briefly addressed some of its key components, and how each of these are super important for the ranking of your website or blog. Recently, I had the amazing opportunity to intern at one of Turkey’s top SEO agencies. And yes, I spent the summer interning even though I’m working full-time because remote is the way forward and I could show up after working hours. I know, I have weird interests. But it’s actually because I’ve been tracking…
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Here’s A List of Free SEO Tools for Beginners
There’s no doubt that the best way to attract an audience to your blog or website is by ranking on Google and other search engines. But how do you do that? How do you optimize your blog posts and web pages so that they rank on Google? Well, there are a number of free SEO tools available online that can definitely help. However, with so many free SEO tools out there, it can be difficult to find what you’re looking for. To make things easier for you, especially if you’re just beginning to delve into the SEO game, I’ve created a list of the best free SEO tools for beginners…
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The Absolute Beginner’s Guide to SEO
SEO. You’ve probably heard it thrown around quite often. It’s actually a bit of a buzzword for ranking content these days. Everyone talks about it. From bloggers to self-titled “SEO gurus,” if you’re into content creation, you know that SEO and SEO tools are the way to go. And there’s no doubt about it. The right SEO practices guarantee that your website will be ranked on Google and other search engines. But how do you do that? How do you optimize your blog posts and web pages for search engines? What is SEO? SEO is like magic. The very first thing to do is to understand what SEO truly is.…
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Why Your Blog Name Matters (And How to Pick the Perfect One)
When I decided to create this website, one of the first things that came into my head was the name. Before this blog, I’ve had quite a few online diaries with very creative names. After all, your blog name will define you, your blog and its contents for a very long time. Sure, you have the option to change your blog name at any given time but let’s be real: no one really does that unless there’s some major rebranding. Also, it’s worth noting that while companies and businesses can totally change their names due to a merger or a rebranding attempt (looks at Facebook, I mean, Meta), bloggers and…
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Blogging 101: How to Write Your First Blog Post
I know. You’d think that I’d have a better idea for the first blog post. In fact, I’d think I’d do better. After all, I’ve done this before. In the past year alone, I’ve worked for two separate companies, helping them create their digital marketing strategy, which includes blogging. A big chunk of my job was to do the necessary research and come up with blog post ideas (among other things) that could be used over the next few months. So, how is it that, when I made my own website to showcase my content creation abilities, I couldn’t think of anything? Well, the answer is kind of simple: my…
