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SEO 101: What is an SEO Site Audit? A Guide for Newbies
I feel like we’re on a roll when it comes to SEO articles here. What can I say? SEO’s important, especially now. I’ve already written a blog on developing an SEO strategy, a sort of beginner’s guide to SEO and I’ve also created a list of free SEO tools, and courses you can take. One of the first things you’re going to do as a blogger is audit your site. Performing an SEO site audit is really important. It ensures that your website’s optimised for search engines. As I’ve mentioned multiple times, audits are a critical part of any SEO strategy. They help to identify where your site may have…
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How to Plan A Content Calendar (and Stick to It): A Guide
Fun fact: we’re only two weeks into the new year and I’ve already posted articles on SEO and content strategy. Of course, it’s too soon to say whether I’ll be able to keep up this new writing habit for the remainder of the year. But I think we’re off to a good start. Historically, I’ve never been able to post even two blogs in two weeks. Why? Because I’ve always been ‘busy’. Granted, I’ve actually been busy, but when you decide to create something like a blog, you kind of owe it to yourself to make it work. It’s actually really funny. Over six years ago, I started out as…
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How AI Tools Revolutionize Your Content Strategy
I feel like I’ve spoken about content strategy a bunch of times without really addressing it. I’m currently working on a piece on content strategy so we should be good there. But before I published that blog I thought it might be a good idea to talk about AI tools in content strategy. Yes, I know, I’ve been talking about AI a lot, but I think it’s really important to have sufficient information on the subject. A lot of stuff that’s available online doesn’t seem to do it for me. Like, everyone says that ChatGPT helps with content creation. But no one addresses the how. And don’t worry about that-…
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How to Develop a Successful SEO Campaign
Looking for a way to improve your marketing strategy with a brand new SEO campaign? Well, you’re definitely in the right place! In today’s digital age, having a strong online presence is crucial for any business to grow and succeed. Search Engine Optimization (SEO) is a key component of digital marketing, allowing you to improve your website’s visibility. Want to get on that coveted first page of Google? Or Bing? Or any search engine that’s popular in your region? A successful SEO campaign will help you do that. One of the critical factors in achieving long-term success is to know exactly how to effectively develop and run SEO campaigns. Developing…